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Cookies

Cookie Statement

This Website, www.heide-park.de, uses Cookies and Similar Technologies to allow you, the user, to customise your visit to the site.
For more information about how personal data is processed in relation to the use of the Website please visit our Privacy Notice HERE.
Some Cookies and Similar Technologies can store data that may potentially identify you and thus may have an impact on your privacy. This Cookie Statement aims to inform you about the use of these functions to help you decide about consent.

Contents

1 General Information about Cookies & Similar Technologies
1.1 Types of Cookies
1.2 Similar Technologies: Web Beacons & Scripts
2 Legal Basis and Storage Duration
3 Consent Management and Blocking
4 Third-Party Cookies
5 Cookies and Similar Technologies on the Heide Park Website
5.1 Consent Management Tool
5.2 Analysis and Tracking Tools
5.2.1 Google Analytics
5.2.2 Google Optimise
5.2.3 Google Tag Manager
5.2.4 Visual Website Optimiser
5.3 Marketing tools
5.3.1 Google Ads (formerly Google AdWords), remarketing and conversion tracking
5.3.2 Double Click
5.3.3 AWIN
5.3.4 Facebook Custom Audiences
5.3.5 Facebook Pixel
5.3.6 Pinterest
5.3.7 Sale cycle
5.3.8 Microsoft Clarity
5.3.9 New Relic
5.3.10 Rokt.com

1 General Information about Cookies & Similar Technologies

Cookies are small data records that are stored on the end device when users are visiting websites (in the browser) and using apps. These Cookies can then be sent out again by the end device. In and of themselves, cookies are harmless and serve crucial functions for websites. Cookies can also generally be easily viewed and deleted.

1.1 Types of Cookies

In general, there are three different ways to classify cookies: how long they endure (duration), where they come from (provenance), and what purpose they serve:

DURATION

Session Cookies – These cookies are temporary and expire once you close your browser (or once your session ends).

Persistent Cookies — This category encompasses all cookies that remain on your hard drive until you erase them, or your browser does, depending on the cookie’s expiration date. All persistent cookies should have an expiration date written into their code, but their duration can vary.

PROVENANCE

First-party cookies — As the name implies, first-party cookies are put on your device directly by the website you are visiting.

Third-party cookies — These are the cookies that are placed on your device, not by the website you are visiting, but by a third party like an advertiser or an analytic system.

PURPOSE

Strictly necessary cookies — These cookies help to make a website usable by enabling basic functions such as page browsing and access to protected areas of the website. The website cannot function properly without these cookies.

Preferences cookies — Also known as “functionality cookies,” these cookies allow a website to remember choices you have made in the past, like what language you prefer, what region you live in, or what your username and password are so you can automatically log in.

Statistics cookies — Also known as “performance cookies,” these cookies are used to improve website functions by collecting information about how you use a website, like which pages you visited, and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized.

Marketing cookies — These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. These are persistent cookies and almost always of third-party provenance.

1.2 Similar Technologies: Web Beacons & Scripts

Website, emails, and mobile applications may contain small, transparent image files or lines of code called Web Beacons and Scripts to enable website owners to understand how you interact with them. This information is used to make websites, newsletters, and mobile apps more user-friendly and personalised.

2 Legal Basis and Storage Duration

The legal bases for possible processing of personal data using Cookies and Similar Technologies and their storage duration vary and are presented in the following sections. Insofar as we obtain consent for the use of analysis and tracking technologies, this also constitutes consent in accordance with Art. 6 GDPR and Section 25 TTDSG.

3 Consent Management and Blocking

When you navigate to our Website or use a mobile app you will be given the option to consent to the use of Cookies or other tracking tools.
Once you have given your consent to the use of cookies or other tracking tools, you can revoke your consent at any time for future navigation.
You can also object to the use of Cookies or other tracking tools, which we use on the basis of our legitimate interest, unless they are technically necessary for our offer.


USING THE MERLIN COOKIE CONSENT TOOL:

You can set your cookie preferences at any time while navigating the Heide Park website by accessing the Consent Management Tool available at the bottom of each page by clicking on this icon:

You can revoke consent and object to the use of Cookies or other tracking tools with our Consent Tool, where you can change your selection at any time in the Manage Consent Preferences section as indicated below:

Manage Consent Preferences

OTHER STEPS YOU CAN TAKE TO MANAGE COOKIES

You can revoke consent by simply deleting the Cookie in your browser, when you re-enter/reload the Website, you will be asked for your cookie consent again.

You can also configure your browser to manage Cookies and, for example, refuse to accept third-party cookies or all cookies. We would like to point out that you may then not be able to use all the functions of this Website.

4 Third-Party Cookies

When you browse our Website, you may receive cookies both from our site (“first party”), and from sites managed by other companies (“third parties”). Given that the installation of cookies and other tracking systems by third parties through services used in this site cannot be technically controlled by us as the Data Controller. You can find the list of our “third parties” suppliers below and we encourage you to read their privacy policies for further information.

5 Cookies and Similar Technologies on the Heide Park Website

5.1 Consent Management Tool

Supplier

OneTrust Technology Limited, 82 St John St, Farringdon, London EC1M 4JN, United Kingdom (UK)

Nature and Purpose

One Trust is a consent management tool that enables us to ask users for their consent to the use of tracking and analysis tools and thus comply with the requirements of the GDPR. Each user can thus make their own decision regarding the processing of their usage data on our Website.

One Trust sets two technically necessary cookies to store your cookie consent. If a user consents to the use of cookies, the following data is automatically logged:

  • IP address of the user at the time of consent
  • Date and time of consent
  • User agent of the end user's browser
  • the URL of the provider
  • the cookies authorised by the user (cookie status; serves as proof of consent)
  • an anonymous, random, and encrypted key

One Trust takes various appropriate technical, organisational, and administrative security measures to protect all personal data stored by us from loss, misuse, unauthorised access, disclosure, alteration, and destruction.

OneTrust is ISO/IEC 27001:2013, ISO/IEC 27701:2019 and SOC 2 Type 2 certified, among others. You can find One Trust's current certifications and security reports at: https://www.onetrust.de/datenschutzerklaerung/.

Storage Duration

The encrypted key and the cookie status are stored on the user's end device using a cookie in order to establish the corresponding cookie status on future page views. This cookie is automatically deleted after 12 months.

Receiver

OneTrust Technology Limited, 82 St John St, Farringdon, London EC1M 4JN, United Kingdom (UK)

Third Country Transfer

The recipient of the data is OneTrust Technology Limited as the processor based in the UK. We have concluded a data processing agreement with OneTrust for this purpose.

Legal Basis

The legal basis for the storage of the One Trust Consent cookie is Art. 6 para. 1 lit. c GDPR, we thus fulfil the legal requirements of Art. 5 GDPR. If a corresponding consent for a cookie or similar technology has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device within the meaning of the TTDSG.

Cancellation / Objection

The cookies set by One Trust are necessary for the fulfilment of our legal obligations. There is no right of cancellation or objection in this respect. You can set your browser so that these cookies are blocked, or you are notified about these cookies. However, some areas of the Website will then not work.

5.2 Analysis and Tracking Tools

5.2.1 Google Analytics

Supplier

If you have given your consent, Google Analytics, a web analytics service provided by Google LLC, is used on this Website. The controller for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Nature and Purpose

Google Analytics uses cookies that enable us to analyse your use of our Website.

We use the 'anonymiseIP' function (so-called IP masking): Due to the activation of IP anonymisation on this Website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

During your visit to the Website, the following data is recorded, among others

  • the pages you have accessed, your "click path"
  • achievement of "website goals" (conversions, e.g. newsletter registrations, downloads, purchases)
  • your user behaviour (e.g. clicks, dwell time, bounce rates)
  • your approximate location (region)
  • your IP address (in abbreviated form)
  • technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
  • your internet provider
  • the referrer URL (via which website/advertising medium you came to this Website)

Google will use this information on our behalf to analyse your use of the Website and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our Website and the success of our marketing campaigns.

Storage Duration

The data sent by us and linked to cookies is automatically deleted after 2 years. The lifespan of Google Analytics cookies is 2 years. Data that has reached its retention period is automatically deleted once a month.

Receiver

The recipient of the data is Google Ireland Limited as the processor. We have concluded a data processing agreement with Google for this purpose. Other recipients may be:

  • Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third Country Transfer

The information collected by the cookies about your use of this Website is usually transferred to a Google server in the USA and stored there. Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection. The parent company Google LLC is based in California, USA. A transfer of data to the USA cannot be ruled out. There is currently an adequacy decision by the EU Commission for the USA. Google LLC is certified in accordance with the Data Privacy Framework:

https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time for future browsing by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there. This does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.

Alternatively, you can prevent the storage of cookies from the outset by configuring your browser software accordingly. However, if you configure your browser to reject all cookies, this may restrict the functionality of this and other websites. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the Website (including your IP address) and from processing this data by Google by

a) not giving your consent to the setting of the cookie or

b) downloading and installing the browser add-on to deactivate Google Analytics here.

You can find more information on the terms of use of Google Analytics and on data protection at Google at the links below:

https://marketingplatform.google.com/about/analytics/terms/de/, https://policies.google.com/?hl=de

5.2.2 Google Optimise

Supplier

We use Google Optimise on this Website. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Nature and Purpose

We use the Google Optimise service to optimise and analyse your use of our Website, it allows us to increase the content and functionality of our Website by displaying new functions and content to a percentage of our users and statistically evaluating the change in usage (A/B testing). Target group-orientated content is played out based on this service.

The following personal data is collected through the use of this service:

  • Anonymised IP address
  • User behaviour

Storage Duration

The data is deleted as soon as it is no longer required for the processing purposes. Maximum lifetime of cookies is 2 months, 29 days.

Receiver

The recipient of the data is Google Ireland Limited as the processor. We have concluded a data processing agreement with Google for this purpose. Other recipients may be:

  • Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third Country Transfer

The information stored in the cookies about your use of our Website is usually transferred to a Google server in the USA and stored there. Therefore, this service may process data outside the European Union and the European Economic Area (EEA). There is currently an adequacy decision by the EU Commission for the USA. Google LLC is certified according to the Data Privacy Framework:

https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there. The legality of the data processing until the revocation remains unaffected.

For more information on data handling at Google and setting options in your Google account, please visit https://policies.google.com/privacy?hl=de and https://safety.google/privacy/privacy-controls/.

5.2.3 Google Tag Manager

Supplier

We use the Google Tag Manager. This is a service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Nature and Purpose

Google Tag Manager does not store any personal data itself, but forwards data if necessary. Google Tag Manager makes it easier for us to integrate and manage our tags. Tags are small code elements that are used, among other things, to measure traffic and visitor behaviour, record the impact of online advertising and social channels, set up remarketing and targeting and test and optimise websites.

Storage Duration

No data is saved using the Tag Manager.

Receiver

  • Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third Country Transfer

This service may process data outside the European Union and the European Economic Area (EEA). There is currently an adequacy decision by the EU Commission for the USA. Google LLC is certified according to the Data Privacy Framework:

https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active

Legal Basis

The legal basis for the data processing described is your consent

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there. The legality of the data processing until the revocation remains unaffected.

For more information on data handling at Google and setting options in your Google account, please visit https://policies.google.com/privacy?hl=de and https://safety.google/privacy/privacy-controls/.

5.2.4 Visual Website Optimiser

Supplier

We use the Visual Website Optimiser (VWO) software on our Website. The provider is Wingfy Software Private Limited, 14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India.

Nature and Purpose

With the help of VWO, statistical analyses of user behaviour are collected, evaluated, and stored for optimisation and marketing purposes. The data collected is pseudonymised. We create tests in order to keep our Website error-free, improve it and develop it further. VWO analyses the statistical data on the use of our pages. We also use VWO as an A/B testing tool. Data such as the number of visitors, click behaviour and the average active dwell time of users are assigned to certain test variants, e.g. to determine the potential success of certain offers. It is also possible to collect clickstreams and heatmaps (tracking of mouse movements).

VWO uses cookies, among other things, to recognise the user's browser and thus enables a more precise determination of statistical data and more accurate results.

The information generated by VWO cookies about the use of our Website is usually transferred to Visual Website Optimiser servers and stored there. The data is stored centrally in Google Cloud Platform data centres in the USA.

The IP address of the respective user is collected, but further pseudonymised immediately after collection and before storage in order to prevent re-identification.

Storage Duration

If VWO cookies do not expire at the end of the session, they have a maximum lifespan of 100 days (further information on the cookies used by VWO can be found here: https://vwo.com/knowledge/cookies-used-by-vwo/).

Receiver

  • Wingfy Software Private Limited, India
  • Google LLC, USA, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third Country Transfer

As part of the processing described above, personal data may be processed outside the EU/EEA. In such third countries, you may not have the same rights as within the EU/EEA or these rights may not be enforced or may not be fully enforced. Insofar as data is processed outside the EU/EEA and there is no level of data protection corresponding to the European standard, we have therefore concluded EU standard contractual clauses with the service provider to establish an appropriate level of data protection.

Legal Basis

The legal basis for the described processing is our legitimate interest in the provision of an error-free, user-friendly, attractive, and modern Website, Art. 6 para. 1 lit. f GDPR.

Cancellation / Objection

To object to the collection and storage of your pseudonymised user data for the future, you can

  1. change your selection in the settings via the Consent Management Tool (see section 3 above)

    or

  2. obtain an opt-out cookie from VWO under the following link, which means that no visitor data from your browser will be collected and stored by VWO in future: https://vwo.com/opt-out/. As soon as you delete your cookies, you must obtain the opt-out cookie again.

You can find more information about data protection at: https://vwo.com/privacy-policy/.

5.3 Marketing tools

5.3.1 Google Ads (formerly Google AdWords), remarketing and conversion tracking

Supplier

We use the Google Ads service. Google Ads is an online advertising programme from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Nature and Purpose

We place Google Ads adverts and use Google Remarketing and conversion tracking as part of this service. The adverts are displayed after search queries on websites in the Google advertising network.

We also use ad remarketing lists for search ads. This allows us to customise search ad campaigns for users who have previously visited our Website. The services allow us to combine our adverts with certain search terms or to place adverts for previous visitors, e.g. advertising services that visitors have viewed on our Website. We can therefore display interest-based adverts to users of our Website on other websites within the Google advertising network (as a "Google advert" in Google Search or on other websites).

An analysis of online user behaviour is necessary for interest-related offers. Google uses cookies to carry out this analysis. When you click on an advert or visit our Website, Google places a cookie on the user's computer.

With the help of this technology, both Google and we, as the customer, receive information that a user has clicked on an advert and has been redirected to our Website. The information obtained in this way is used exclusively for ad optimisation, i.e. for targeting the user. The statistics provided to us by Google include the total number of users who have clicked on one of our adverts and, if applicable, whether they were redirected to a page on our Website with a conversion tag. Based on these statistics, we can track which search terms were clicked particularly how often on our adverts and which adverts lead to the user making contact.

Storage Duration

The cookies have a duration of 90 days.

Receiver

  • Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third Country Transfer

The recipient of the data is Google Ireland Limited. The transmission of data to Google servers in the USA or access from the USA to data stored within the EEA cannot be ruled out. There is currently an adequacy decision by the EU Commission for the USA. Google LLC is certified in accordance with the Data Privacy Framework:

https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active.

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

You can also prevent the cookies required for these technologies from being saved, via your browser settings. In this case, your visit will not be included in the user statistics.

You also have the option of selecting the types of Google adverts or deactivating interest-based adverts on Google via the ad settings (https://adssettings.google.com/authenticated?hl=de). However, we and Google will continue to receive statistical information on how many users have visited this site and when. If you do not wish to be included in these statistics either, you can prevent this by using additional programmes for your browser (e.g. the Privacy Badger add-on).

Further information on data protection in the context of Google Ads can be found at: https://policies.google.com/technologies/ads?hl=de.

5.3.2 Double Click

Supplier

We use DoubleClick by Google on this Website. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

Nature and Purpose

DoubleClick uses cookies to present you with adverts that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which adverts have been displayed in your browser and which adverts have been viewed. The cookies do not contain any personal information.

The use of DoubleClick cookies only enables Google and its partner websites to display adverts based on previous visits to our or other websites on the Internet. The information generated by the cookies may be transmitted by Google to a server in the USA for analysis and stored there.

Storage Duration

The double-click cookies have a duration of 1 year. We store the data collected using Double Click for 1 year.

Receiver

  • Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Third Country Transfer

The recipient of the data is Google Ireland Limited. The transmission of data to Google servers in the USA or access from the USA to data stored within the EEA cannot be ruled out. There is currently an adequacy decision by the EU Commission for the USA. Google LLC is certified in accordance with the Data Privacy Framework:

https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt000000001L5AAI&status=Active.

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

Further information on data protection and cookies at Google can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en

5.3.3 AWIN

Supplier

We work with AWIN, 2 Thomas More Square, London, E1W 1YN, United Kingdom, in the area of affiliate marketing. AWIN is a global affiliate marketing network that offers e-commerce and online marketing services.

Nature and Purpose

Affiliate marketing is a form of performance marketing. A publisher (e.g. the owner of a website) redirects a potential buyer to an advertiser's site (e.g. online shop) via advertising material. The publisher receives a commission for each purchase or lead. A tracking pixel and cookies are used for this purpose. If a user clicks on an affiliate link, a cookie is set in the user's browser. As soon as the user completes a purchase, the sale is registered via the tracking pixel on the confirmation page. The publisher can then receive the corresponding commission.

Awin stores cookies on end devices of users who visit or use websites or other online offers of its customers (e.g. when registering for a newsletter or placing an order in an online shop) in order to provide tracking services and to document transactions (e.g. of leads and sales). The purpose of Awin's cookies is to enable the success of an advertising medium to be allocated and to ensure the corresponding billing between Awin and its respective customers. Only the information about when a specific advertising medium was clicked on by an end device is placed in a cookie. Awin tracking cookies store an individual sequence of numbers, which cannot be assigned to the individual user, with which the following information is documented:

  • the partner programme of an advertiser
  • the publisher
  • the time of the user's action (click or view)

Awin also collects information about the end device used to carry out a transaction, e.g. the operating system or browser used.

Receiver

AWIN affiliates: https://www.awin.com/de/search/advertiser-directory  

Third Country Transfer

Awin is a global affiliate marketing network. With ShareASale and Commission Factory, the Awin Group is represented at 17 locations worldwide and works with several thousand active publishers and advertisers. A third country transfer can therefore not be ruled out.

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

You can find AWIN's privacy policy at https://www.awin.com/de/datenschutzerklarung

5.3.4 Facebook Custom Audiences

Supplier

We use the Facebook Custom Audiences service of Meta Platforms Inc, 1601 S. California Avenue, Palo Alto, CA 94304, USA for usage-based online advertising.

Nature and Purpose

We use the Facebook Ads Manager to define target groups of users based on certain characteristics, who are subsequently shown adverts within the Facebook network. Users are selected by Facebook based on the profile information they provide, and other data provided through the use of Facebook. If a user clicks on an advert and then reaches our Website, Facebook receives the information that the user has clicked on the advertising banner via the Facebook pixel integrated on our Website.

In principle, a non-reversible and non-personalised checksum (hash value) is generated from your usage data, which is transmitted to Facebook for analysis and marketing purposes. A Facebook cookie is set in the process. This collects information about your activities on our Website (e.g. surfing behaviour, subpages visited, etc.). Your IP address is also stored and used for the geographical targeting of advertising.

Receiver

  • Meta Platforms Inc.
  • Meta Platforms Ireland Limited

Third Country Transfer

The transmission of data to Facebook servers in the USA or access from the USA to data stored within the EEA cannot be ruled out.

There is currently an adequacy decision by the EU Commission for the USA. Meta Platforms Inc. is certified according to the Data Privacy Framework:

https://www.dataprivacyframework.gov/list

Legal Basis

The legal basis for data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

You can find more information about Facebook's Custom Audiences service at https://de-de.facebook.com/business/help/449542958510885 .

The deactivation of the "Facebook Custom Audiences" function is possible for logged-in users at https://www.facebook.com/settings/?tab=ads#_. You can also prevent the storage of cookies altogether by selecting the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of our Website to their full extent.

Further information on data processing and storage duration can be found at https://www.facebook.com/about/privacy.

5.3.5 Facebook Pixel

Supplier

We use Facebook Pixel on this Website. Facebook Pixel is a tracking technology offered by Facebook Inc. and used by other Facebook services such as Facebook Custom Audiences. The controller within the EEA is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin, D02, Ireland.

Nature and Purpose

We use the pixel for tracking user behaviour, analysing it and retargeting. This serves to improve our advertising campaigns and targeted advertising.

The following data may be collected through the use of this service:

  • Facebook user ID
  • Browser information
  • Usage data
  • Referrer URL
  • Pixel ID
  • User behaviour
  • Viewed adverts
  • Interactions with advertising, services and products
  • Marketing information
  • Respected content
  • IP address
  • Device information (device ID)
  • Success of marketing campaigns
  • Geographical location

Storage Duration

The data is deleted as soon as it is no longer required for processing purposes.

Receiver

  • Meta Platforms Inc.
  • Meta Platforms Ireland Limited

Third Country Transfer

The transmission of data to Facebook servers in the USA or access from the USA to data stored within the EEA cannot be ruled out.

There is currently an adequacy decision by the EU Commission for the USA. Meta Platforms Inc. is certified according to the Data Privacy Framework:

https://www.dataprivacyframework.gov/list

Legal Basis

The legal basis for data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

You can find Facebook's privacy policy at https://www.facebook.com/privacy/explanation.

5.3.6 Pinterest

Supplier

We use conversion tracking with the Pinterest tag on our Website. The provider of the tracking technology is Pinterest Inc, 651 Brannan Street, San Francisco, CA 94107, USA.

Nature and Purpose

If a user clicks on a Pinterest pin that takes them to our Website, our Website sets a cookie in their browser. Your browser then establishes a direct connection to the Pinterest servers.

The following data can be transferred using the Pinterest tag:

  • Device information
  • The operating system used
  • Browser type
  • The IP address
  • User behaviour on our Website (such as the completion of transactions or search queries)
  • Time of day

Receiver

Pinterest, Inc., USA

Third Country Transfer

There is currently an adequacy decision by the EU Commission for the USA. Pinterest uses the standard contractual clauses approved by the EU Commission as the basis for data processing for recipients based in third countries or for data transfer there. These clauses oblige Pinterest to comply with the EU level of data protection when processing relevant data outside the EU.

Legal Basis

The legal basis for data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

5.3.7 Sale cycle

Supplier

We use "Sale Cycle" on our website, a service provided by SaleCycle Limited, Alexander House, Durham, DH4 5RA, UK.

Nature and Purpose

The service uses tags or cookies embedded on our website to load data that is transmitted to SaleCycle. The SaleCycle database combines the data collected about each website visitor into a "session". The session data is then passed through a series of processes to determine, for example, what message to display to the website visitor. For example, as you go through an order process, cookies and similar technologies set by Sale Cycle, such as tags, are used to process certain information from your device about your use of our website.

The information that our website collects about you may include, for example, the following data: Your name, title, email address and/or telephone number (e.g. when you enter your details on the website), a unique identifier associated with your device, your IP address, and details of which products or services you have shown an interest in purchasing (e.g. basket ID / order ID, subtotal, title, currency, discounts, shipping, item, product ID, customer product ID, URL, unit price, category, tax etc.). The purpose of the processing is to be able to contact you from time to time (either by email or SMS) or to personalise content during your visit to our website.

Storage Duration

The data is stored for no longer than 6 months.

Receiver

Sale Cyle in London and Dublin

Third Country Transfer

Where data is processed outside the EEA, we have concluded EU standard contractual clauses with the service provider to establish a secure level of data protection.

Legal Basis

Data processing is only carried out with express consent

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

Further information on the type and scope of data processing by the provider can be found at: https://www.salecycle.com/gdpr/.

5.3.8 Microsoft Clarity

Supplier

We use Microsoft Clarity, a service of the Microsoft Corporation, on our website (One Microsoft Way, Redmond, WA 98052-6399, USA).

Nature and Purpose

 

 

Clarity is an analysis tool that uses a tracking code to track user behaviour on our websites, create heat maps and record sessions in order to provide us with statistics on website usage. This type of tracking also enables cross-device processing for marketing purposes. We use these statistics to improve our online offering according to the behaviour of our users.

The following data can be collected:

  • Browser information
  • Country
  • Clicked links
  • Internet presentations visited
  • Access times
  • Mouse movements, scrolling movements
  • Information about the operating system
  • Referrer URL
  • User behaviour
  • Clicks
  • Device information
  • Location data
  • IP addresses

Storage Duration

The cookies set by Clarity are session cookies that are deleted at the end of your session. The data collected by Clarity is stored for a period of 12 months from the time of collection.

Receiver

Microsoft Corporation, USA

Third Country Transfer

The transmission of data to Microsoft servers in the USA or access from the USA to data stored within the EEA cannot be ruled out.

There is currently an adequacy decision by the EU Commission for the USA. Microsoft Corporation is certified according to the Data Privacy Framework:

https://www.dataprivacyframework.gov/list

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

Further information on data protection at Microsoft Clarity can be found at https://docs.microsoft.com/en-us/clarity/faq#privacy.

5.3.9 New Relic

Supplier

We use a plugin from the web analysis service New Relic on our website. The provider is New Relic Inc, 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA.

Nature and Purpose

 

 

New Relic collects and stores data from which user profiles are created under a pseudonym for the purpose of analysing visitor behaviour and improving the design of the Website, as well as for optimisation and marketing purposes. New Relic uses cookies that are stored locally on the end device of the Website visitor. New Relic will use this information to evaluate user behaviour on our Website, to compile reports on website activity and to provide other services relating to website activity and internet usage.

Specifically, New Relic collects so-called page view data, AJAX timing data, JavaScript error data and so-called session trace data each time our Website is accessed. The following data is collected in this context:

  • Time spent in the front end (browser)
  • Time spent in the back end (network and web app)
  • Geographical origin of your enquiry (including your IP address)
  • Browser type, version, and operating system
  • User interactions such as scrolling, mouse movements and mouse clicks

Storage Duration

The data collected by the provider will be deleted by the provider after 90 days at the latest.

Receiver

New Relic Inc., USA

Third Country Transfer

The transfer of data to New Relic servers in the USA or access from the USA to data stored within the EEA cannot be ruled out. There is currently an adequacy decision by the EU Commission for the USA. New Relic is certified according to the Data Privacy Framework:

https://www.dataprivacyframework.gov/list

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

Further information about the scope of data collection by New Relic as well as the relevant rights and setting options for protecting the privacy of users can be found in New Relic's data protection information: https://newrelic.com/termsandconditions/privacy.

Further information on the cookies used can be found at https://newrelic.com/termsandconditions/cookie-policy and https://newrelic.com/termsandconditions/cookie-policy/cookie-table

5.3.10 Rokt.com

Supplier

We use the services of the transaction marketing company Rokt Pte Ltd, 21 Tanjong Pagar Road No 03-02 Singapore, 088444 Singapore on our Website.

Nature and Purpose

 

 

Rokt provides services to partners of Rokt websites that enable us as a partner to offer or run offers, competitions, promotions, vouchers, discounts, invitations to download apps and calendar subscriptions, invitations to participate in surveys and invitations to participate in competitions and to interact with other marketing services (including during or after a transaction) that are displayed on the websites.

When displaying online offers on users' end devices, Rokt uses one or more persistent tracking technologies (e.g. cookies, entity tags [eTags], pixels, web beacons/GIFs, localStorage or other identifiers on your device and in the browser settings) to recognise the user or their end device in order to display the appropriate offers. Rokt also applies statistical probabilities to data sets that attempt to recognise users and devices or make assumptions (e.g. that a user of multiple devices is the same user). Rokt uses both session and persistent tracking technologies. The purpose of data processing is, on the one hand, to provide the user with content that is as relevant as possible, but also to improve our offers and our marketing.

Receiver

  • Rokt Pte Ltd, Singapore
  • Rokt (UK) Ltd, UK
  • Members of the Rokt Group
  • Partner of Rokt

Third Country Transfer

The transfer of data to Rokt servers in third countries or access from third countries to data stored within the EEA cannot be ruled out. In the case of data processing in third countries, rights to which you are entitled under European law may only be guaranteed to a limited extent or not at all. We have concluded the standard contractual clauses of the EU Commission with the provider.

Legal Basis

The legal basis for this data processing is your consent.

Cancellation / Objection

You can revoke your consent at any time with effect for the future by accessing the cookie settings via the Consent Management Tool (see section 3 above) and changing your selection there.

You can find Rokt's privacy policy at:

https://www.rokt.com/privacy-policy-german/.

 

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